That notion applies to other companies as well (e.g. To cap it off, imbuing the mobile game with predatory microtransactions and turning a beloved PC series into what can ultimately amount to a cash grab instead of properly announcing and focusing on Diablo 4 is the real crime here.īlizzard will survive this, there's no question about that, but fans need to realize that the people who made their favorite games all those years ago probably don't work at Blizzard anymore. A failure of epic proportions that could and should have so easily been avoided with only a few tweaks to the BlizzCon 2018 plan.ĭiablo Immortal isn't inherently a BAD idea (mobile games have been the future for years now), but the way Blizzard went about announcing the game - and making that reveal one of the highlights of the annual event, for that matter - is where everything went awry. While the game and further additivepush towards mobile is obvious and essential, the announcement and presentation of Diablo Immortal at BlizzCon - a one-company marketing event for the most hardcore paying fans - was stupid. Remember, it was Activision Blizzard that tried to monetize the awful Diablo 3 auction house and that still to this day have gambling-esque loot boxes in Overwatch. And it's going to make a ton of money, even if it does include sketchy monetization practices and grind-heavy gameplay. Diablo Immortal, from a business and growth perspective, is a no brainer and that's why Blizzard has even more mobile games on the way.
Take an established brand or IP, convert it to an optimized free-to-play mobile experience, and you can reach out to the most-popular platforms in the world (Android and iOS). Mobile games make money, and can be mega profitable versus their relatively inexpensive development costs. Here are our thoughts on BlizzCon 2018's Diablo Immortal reveal. The trailers for Diablo Immortal are setting records for the amount of dislikes they're getting, comments are disappearing, and Reddit has been flooded with anti-Blizzard memes and game journalists debate whether some fans are too entitled or not. Long story short, fans wanted the inevitable Diablo 4 announcement for PC (which reportedly was planned for BlizzCon 2018 originally) and instead got a seemingly China-focused mobile game that was quickly developed where chances are there will be some harsh and controversial monetization options (because these things make money).
Related: Diablo Creator Shares Thoughts on Diablo Immortal Reactions
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